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Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales (HCC) is the organisation responsible for the development, promotion and marketing of Welsh red meat. We work with all sectors of the Welsh red meat industry - from the farmers through to the retailers, to develop the industry itself as well as develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

News

Combination of factors impact on the red meat market

A strong pound and increased red meat imports coupled with a plentiful domestic supply and consumer demand hitting a plateau has affected returns for UK farmers during the first quarter of this year.

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A warm welcome for Welsh Lamb in Hong Kong

Welsh Lamb has been used by top chefs from across the world as part of a prestigious culinary competition.

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The heat is on to crown the curry kings of Wales

The wait is almost over to discover the best curry house – and the best curry chef – in Wales.

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Welsh Lamb campaign’s hot contest for top award

A marketing campaign to promote Welsh Lamb was recently shortlisted for a national prize at a prestigious awards ceremony held in London featuring some of the country’s biggest brands.

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